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Advertise in The Horsemen's Journal: Advertising
Rates - 2013
Advertising in the award-winning The Horsemen's Journal, the official publication of the National Horsemen's Benevolent and Protective Association, is the best way to target your potential customers – owners, trainers and breeders of racehorses. With a circulation of over 30,000, The Horsemen's Journal goes to thousands more of your potential customers than The Blood-Horse or Thoroughbred Times. Plus, your advertisement has a shelf life of three months, making it a great value for your money. Offering free advertising design (if needed), agency discounts, and top-notch customer service, you can depend on your advertisement inThe Horsemen's Journal to get results while looking great and mailing on-time every time.
Call The Horsemen's Journal Advertising Department at (512) 225-4483 or e-mail Advertising@hbpa.org today to reach the most horsemen today for your advertising dollars
Pay using Credit Card
Download form here (PDF)
| COVERS |
1X
| 2X |
3X |
4X |
|
| Cover 2 (Inside Front) |
$2,902 |
$2,836 |
$2,772 |
$2,706 |
| Cover 3 (Inside Back) |
$2,702 |
$2,640 |
$2,581 |
$2,516 |
| Cover 4 (Back) |
$3,001 |
$2,934 |
$2,865 |
$2,799 |
| |
| 4-COLOR |
1X |
2X |
3X |
4X |
2-pg spread
* Multiple pgs |
$3,876 |
$3,790 |
$3,705 |
$3,615 |
| Full Page |
$2,001 |
$1,956 |
$1,910 |
$1,884 |
| 2/3 pg vertical |
$1,559 |
$1,524 |
$1,489 |
$1,455 |
| 1/2 pg |
$1,271 |
$1,241 |
$1,211 |
$1,187 |
| 1/3 pg vertical |
$1,041 |
$1,018 |
$995 |
$981 |
| 1/4 pg vertical |
$828 |
$808 |
$789 |
$775 |
| |
| Black & White |
1X |
2X |
3X |
4X |
2-pg spread
* Multiple pgs |
$2,769 |
$2,708 |
$2,646 |
$2,578 |
| Full Page |
$1,429 |
$1,398 |
$1,364 |
$1,337 |
| 2/3 pg vertical |
$1,115 |
$1,089 |
$1,064 |
$1,039 |
| 1/2 pg |
$907 |
$887 |
$865 |
$846 |
| 1/3 pg vertical |
$744 |
$727 |
$709 |
$693 |
| 1/4 page |
$597 |
$586 |
$572 |
$567 |
| Business Card (2" x 3 1/4") |
$243 |
$238 |
$232 |
$220 |
|
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* For multiple pages, ask for special rates
**Color included on Business Card Ads
2013 Publishing Schedule
Spring 2013 Issue
Mail Date: Friday March 15
Advertising Space Reservation Deadline: Friday, February 1
Advertising Materials Due Date: Wednesday, February 6
Summer 2013 Issue
Mail Date: Friday, June 14
Advertising Space Reservation Deadline: Friday, May 3
Advertising Materials Due Date: Wednesday, May 8
Fall 2013 Issue
Mail Date: Friday, September 13
Advertising Space Reservation Deadline: Friday, August 2
Advertising Materials Due Date: Wednesday, August 7
Winter 2013 Issue
Mail Date: Friday, December 13
Advertising Space Reservation Deadline: Friday, November 1
Advertising Materials Due Date: Wednesday, November 6
Advertising Specs
Magazine Trim Size:
Art / Negative Specifications:
The Horsemen's Journal went to digital printing in 2002. Thus, we would prefer to receive all artwork on disk (CD or DVD), Artwork must be accompanied by a color proof.
Artwork accepted as a high resolution (minimum 300 dpi) PDF. All fonts and images must be embedded, and all images should be min. 300 dpi resolution. Artwork must be accompanied by a color proof.
Art for full-page trim should be (with bleeds) 8 7/16" x 11"; for bleeds across gutter, allow ¼"
Standard unit sizes and placement:
2-page spread: to be built as two separate full-page ads based on full-page specs below
Full page: 7 3/16" x 9 5/8"
2/3-page: (vertical): 4 ¾" x 9 5/8"
½-page: 7 3/16" x 4 ¾" (horizontal), 3 ½" x 9 5/8" (vertical)
1/3-page: (vertical): 2 ¼" x 9 5/8"
¼-page: 3 7/16" x 4 ¾"
Business card: 2 x 3 ¼"
Please send all materials to: Elise DeSilva
Limb Design
7941 Katy Freeway, #307
Houston, TX 77024
713-957-1117
Elise@limbdesign.com
* if -mail high resolution pdf, please send color proof to the above address
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