Equibase Company has rebranded and relaunched its popular Today’s Racing app with a contemporary look and several new features, including a simplified betting tool, it was announced today by Equibase Company President and Chief Operating Officer Jason Wilson. Now branded as “Equibase,” the app is also compatible with iPads and can be downloaded free at itunes.com and play.google.com or by updating Today’s Racing.

The free betting tool, known as “Smart Pick™,” creates a suggested ticket based on a set of user preferences, including risk tolerance, wager amount, and placing extra emphasis on aspects such as trainer, jockey, or horse pedigree.

“Smart Pick is the perfect tool for those who might not have the time or experience to analyze pages of past performances,” Wilson said. “Now more than ever, fans are following the sport right from their phones, and this newly enhanced app will not only serve the needs of existing fans, but also help develop new racing fans.”

Users of the app can now personalize the home screen with their favorite tracks and, with one click, add horses to Equibase’s free Virtual Stable service to follow future activity. Additional information has been incorporated to entries data, including earnings per start, top Equibase Speed Figure, and the horse’s finish in its last start.

The enhanced user experience also provides easy access to the latest news and racing information and has streamlined the purchasing process for handicapping products.

Additional features such as summary performance information for each horse entered in a race will be introduced later this year.

A premium version of the app is available, which removes in-app advertising and provides a free daily past performance and selection for a selected race.

(from Equibase news release)